Jeremy Scott’s first ad campaign for Moschino is a chic study in contrasts. The newly appointed creative director‘s pop culture inspired fall collection caught the attention of fashion editors and influencers almost immediately, following its runway debut. The fast food and junk culture collection was Scott’s tribute to the late Franco Moschino’s sartorial, tongue-and-cheek irreverence. His first advertorial campaign for the collection channels a similar nostalgia.
With Moschino’s glory days harkening back to the ‘80s and ‘90s, Scott selected the celebrated supermodel of that era, Linda Evangelista, to front the campaign. Shot by Steven Meisel, the campaign mutes the McDonald’s-esque cartoon colors of Scott’s fall looks and presents them in stylized black and white portraits. Instantly taking these items from camp to couture, Scott’s artistic direction continues the creative revival of the Italian fashion house.
Jennifer McCullum is a fashion writer, whose work has appeared in many publications, including Harper’s Bazaar, C Social Front, and San Francisco Magazine. She is also an instructor at the Academy of Art University School of Fashion in San Francisco.