Burberry made major headlines last week with the dual announcement of the departure of the brand’s chief executive officer, Angela Ahrendts, and the appointment of long-time creative director Christopher Bailey, to follow in her role. Largely credited with reviving the iconic British brand into a symbol of modern luxury, Ahrendts’s new job will be heading up retail and e-commerce at Apple, with the hope of spearheading a similar reincarnation for the tech giant.
The promotion of Bailey to CEO has left the fashion world cautiously optimistic. At 42 years old, Bailey will be the first designer to take on the role of chief executive (not including Ralph Lauren and Giorgio Armani, who founded their companies.) Backed by 12 years in his role as chief creative officer for the brand, Bailey has been historically applauded for both his business sense and ability to give Burberry’s British Heritage a contemporary edge. From moving the brand’s runways from Milan Fashion Week back to the brand’s roots in London, to having a knack for finding and featuring the world’s next “it” girls for his campaigns, Bailey has continually demonstrated poise and perspective, and we can’t wait to see what he’ll do in his new assignment.